Grab a coffee ☕, head to a PORCH💚, and catch up with us. 

55th Edition | July 2025

Join us Thursday!

Coaching & Coffee #onthePORCH: Everything GTM Edition

COACHES

📈 Chris Bondarenko | CRO @ 360Learning
TOPIC: ​​Everything Revenue

💰Michael Ho | Founder @ Ventures Cubed | Former VC & Exited Founder
TOPIC: Everything Fundraising

💪 Anton Silaev | Founder & Principal @ ThePartnerGuy
TOPIC: ​Everything Partnerships

🔗 Neil Weitzman | Fractional CRO & Founder @ weitzmanGTM

TOPIC: Everything LinkedIn for Growth

🗓️ July 24th | OneEleven in Toronto

You walk into a room.

There’s a slice of pizza in one hand, a coffee in the other, and five tables full of people arguing about whether ICP or messaging is the real problem.

Welcome to Coaching & Coffee: GTM Edition.

It’s not another event where someone reads off slides.

It’s founders, entrepreneurs, sellers, and growth leads swapping notes in real time.

Getting feedback on the things that don’t fit in LinkedIn posts.

And maybe even solving the problem that’s been keeping you up at night.

Oh, and there’s coffee. Good coffee.
And way too much pizza.

Cold Emailing Recap 📫

Make It Better (Cold Email Workshop) w/ Jen Allen-Knuth was AMAZING!!

Key Takeaways

• Personalization and relevance are crucial: Focus on the prospect’s business objectives and potential problems rather than pitching your solution
• Structure cold emails to spark curiosity and conversation, not to sell directly
• Optimize for mobile, keep emails concise (50-70 words ideal), and write at a 3rd-5th grade reading level
• Use AI tools strategically for research and problem hypothesis, but avoid AI-generated language in emails

Topics

• The Problem with Traditional Cold Emails
• Research and Relevance
• Email Structure Framework
• Optimizing for the “Mental Spam Filter”
• Executive-Specific Tactics

PORCH has evolved into a space that truly supports the personal side of the journey — not just the founder, but the full human behind the title.

That includes the Women of PORCH group with Naz Noorani taking the lead!

From the words of Naz:

This isn’t just a channel. It’s an invitation to any woman here to show up just as you are. To be celebrated, supported, and gently nudged forward… especially on the days when the world, your calendar, or even your own doubt wants you to take a backseat. We’re not here to be perfect. We’re here to be real.

If you want to be a part of this group, simply join the women-of-porch if you are already a member of PORCH or message Naz Noorani and she will help you out!

PORCH Perks💰

We have thousands of $$$ worth of deals/offers/discounts on startup tools on the PORCH Perks platform!

How do you access the platform?

1. Go to the PORCH Hub and click the “PORCH Perks Platform” on the sidebar
2. If you do not see it, you are not a Plus Member and don’t have access to this feature
3. Create a quick account
4. Start exploring and saving thousands of $$$$ on tools, software, etc.!!

This is exclusive to PORCH Plus Members!

Community Sessions 🖥️

Join us for these upcoming PORCH Talk (virtual) sessions!

🔥 July 23rd | Roast My _____ w/ Everyone | Register Here

⁉️ August 26th | ACA (Ask the Community Anything) w/ Everyone | Register Here

Next Big Speaker 👀

Current State: The Funding Landscape

🗓️ Date: August 13th | 2pm EST

Who: Paul Irving | Partner & Platform Director at GTMfund

This workshop will teach you how to craft compelling emails that grab attention, build relationships, and drive results.

Bring your cold emails to the session to be reviewed and improved! Ideal for entrepreneurs looking to enhance their outreach skills.

*PORCH Plus & Digital members only*

Kiss Cam Chaos 💣

Picture it. A Coldplay Kiss Cam becomes the biggest 4K integrity audit on record.

One wandering CEO. Sixty‑four thousand fans plus every phone on earth.

Instant HR meeting, but with laser lights and Chris Martin vocals.

Feels like a trailer for our own futures. We are building companies in a world where every coffee shop (and every concert cam) doubles as a press conference.

So here are the three sticky notes now living on my laptop:

1. Act like the mic is always hot because it probably is.
2. Treat every camera like it is secretly the Wall Street Journal. It just might be.
3. Remember that the internet writes in ink. White‑out is not a thing online.

Share the meme, stick these notes on your screen, and may your next viral moment be the good kind.

“Dear immigrant entrepreneur, you’ve got to get out of your own way.”

That’s not a motivational quote.

That’s Katherine Li keeping it 💯 on the latest Unfiltered w/ PORCH episode.

Katherine (founder of PulseFX) joined Dozie Anyaegbunam on the pod to talk about:

→ Why experience isn’t enough to guarantee entrepreneurial success

→ How starting a business becomes a journey of self-discovery

→ The underrated power of staying curious

→ And why finding your people matters so much more when you’re building in a new country

Our favourite unexpected moment...

Katherine shared that after a certain age, networking becomes a way to make new friends. Because let’s be real... making friends as an adult immigrant is no joke.

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